Hoping the final edition of Yellow Pages hasn’t just been delivered.
It was never their slogan of course, it was the Manchester Evening News, but Yellow Pages arriving every year did used to feel like a friend dropping in. Welcome news about which plumbers were operating around here, who we could ring to unblock the drains and oh, which local struggling emporium still considered itself to be a ‘Department Store’. In their way, little living social documents about life and the living of it around wherever you lived or worked.
Except of course they weren’t little at all and they certainly didn’t ‘drop in’.
Well today’s dropped in.
But as you can see it’s very thin compared to how they used to be.
Nicely and simply designed though, and they are moving with the times.
And as the recent and wonderful Ikea ad would have it, it’s a Book Book!
Easy to navigate, requires only a basic understanding of the alphabet, fold back the pages you want to return to, no irritating pop up ads – and works even if the ‘Electricity Suppliers’ have cut off your electricity.
So, all good. Except I don’t want it. Not for me here, because I’ll never use it and haven’t used any of them that have been delivered this century. Indeed I’m sure most people put them straight in the recycling, thus thoughtlessly adding to the mountain of the things clogging up our recycling channels.
But what I’ve never noticed until now, and even now only because I’m writing a blog post about them, is I can stop it coming each year. Here it is, clear as day on page one:
“Want to stop receiving the directory?
Call 0800 671 444”
So, in the spirit of live blogging and public service, I have just rung them. It took about two minutes. They were perfectly friendly and efficient and asked me why? I told them I support its continued existence but want to save them the expense of printing and delivering one to us.
Listening in to the exchange Sarah tells me ‘Oh our’s haven’t been clogging up the recycling. I rip them up to start fires on the allotment!’ Oh well, this one’s the last one she’ll be able to use for that.
Now you won’t need to search very hard to find recent news that the producers of Yellow Pages are experiencing financial difficulties. It’s clearly a product that’s had its day for many of us.
And as a practical Book Book, packed full of useful stuff, I think it’s got an honourable future too for many people.
So today’s public service announcement is:
“Cancel your Yellow Pages if you never use it. Save the expense of recycling and the expense of production. And help to keep Yellow Pages going for everyone who actually needs it.
Just call 0800 671 444 to cancel your copy”
There, that feels better. And now a bit of Book Book to finish. It’s an advert for somewhere I never go, but it is funny.